My question to panel: “which will win – Apps or mobile browsing?” Answers varied widely.
Nick Gee, Autotrader = m browsing, html 5 will ultimately strip away the advantages of Apps
Patrick Mork, GetJar = Apps, they offer too much richness to go away
Douglas Orr, Scope = Apps depend on handsets, web depends on infrastructure. Handsets will evolve way faster, so Apps will ride that wave. But distinction will get blurred too.
Sven Huberts, Marvellous = Apps are here to stay, but deployment on multiple platforms is expensive, which will be the limiting factor
My personal view is that Douglas is definitely right short-term, but Nick is probably right longer term. Also, the lack of marketing options to promote apps (App Store equivalents to SEO, SEM, affiliates, etc) also limits them.
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