Rowan Gormley of Naked Wines – what an inspiration! A fantastic example of using social media to disintermediate a stale industry, to the benefit of consumers, producers, and his own business. Wondering whether the same approach could be applied to book publishing; form a nexus of keen and discerning readers, distribute excerpts from submitted manuscripts, and let them select which to publish, with commitment to buy the entire book when available – once you’ve got critical mass, you can underwrite publication, with a ready-made set of advocates to promote the title virally… hmmm, maybe I shouldn’t be blogging this!
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