…for InPublishing. “To App or not to App? That is the Question”. But it’s an ink on dead trees mag so another 4 weeks before it’s published! Will send link to main article once it’s available online.
Monthly Archive for June, 2010
My question to panel: “which will win – Apps or mobile browsing?” Answers varied widely.
Nick Gee, Autotrader = m browsing, html 5 will ultimately strip away the advantages of Apps
Patrick Mork, GetJar = Apps, they offer too much richness to go away
Douglas Orr, Scope = Apps depend on handsets, web depends on infrastructure. Handsets will evolve way faster, so Apps will ride that wave. But distinction will get blurred too.
Sven Huberts, Marvellous = Apps are here to stay, but deployment on multiple platforms is expensive, which will be the limiting factor
My personal view is that Douglas is definitely right short-term, but Nick is probably right longer term. Also, the lack of marketing options to promote apps (App Store equivalents to SEO, SEM, affiliates, etc) also limits them.
Vincent Sider, Strategy – BT. I can’t quite believe that Farmville is forecasting $450m revenues from virtual goods for 2010.
Rowan Gormley of Naked Wines – what an inspiration! A fantastic example of using social media to disintermediate a stale industry, to the benefit of consumers, producers, and his own business. Wondering whether the same approach could be applied to book publishing; form a nexus of keen and discerning readers, distribute excerpts from submitted manuscripts, and let them select which to publish, with commitment to buy the entire book when available – once you’ve got critical mass, you can underwrite publication, with a ready-made set of advocates to promote the title virally… hmmm, maybe I shouldn’t be blogging this!
#FODM @gleonhard – new marketing themes:
1. When I’m out and about
2. Within the tribe
3. Strangers and people like me
4. At the right time
5. With complete transparency
6. Under my exclusive control
#FODM, of c150 tech savvy delegates 70% iPhones 30% other smartphones, 1 (confessed to) no smartphone. ie – Apple owns the UK, Google.